A couple of months ago, I got fired from my B2B Marketing Manager job.
It crushed me at first.
I was sad, disappointed, and a little lost. I had put so much of myself into that job: my time, energy, and loyalty. I believed in the company, the mission, and the people. My boss, the CEO, had great qualities and I truly respected his leadership. But as time went on, things started to shift.
I realized I was constantly chasing his approval, always trying to prove I was doing enough, being enough. The direction of projects changed often, and expectations kept piling up. It felt like I was doing the work of several people, yet never quite meeting the invisible bar that kept moving higher.
I don’t mind working hard. I actually thrive when I’m challenged.
But I do have a problem when effort isn’t recognized, or when trust is missing.
Actually, I kind of felt it coming.
A couple of months before I was fired, there were some signs. I could sense the energy shifting, the tone of conversations changing. But I had never been fired before (actually, the total opposite). So I didn’t really know what to expect or how to prepare for it. Instead of looking for another option, I just worked harder, hoping that would somehow fix things. (Spoiler: bad idea.)
Eventually, it became clear that we just weren’t a great match personality-wise. Still, I had never been more loyal or emotionally invested in a job before, so when I was let go (and in a way that made me feel like an obstacle instead of a contributor) it hurt deeply.
After a day of feeling sad, I updated my CV and started applying for new marketing positions. But as I was doing that, something clicked.
Before that job, I had been collaborating with some small businesses, running campaigns, designing websites, helping them grow. I had even turned down projects because I didn’t have time while working full-time. So, I decided to reach out to a few of those clients again.
To my surprise, they were actually excited to hear from me.
Some wanted to collaborate again. Others referred me to new clients.
And then, almost magically, I saw an Instagram story from an influencer I recently started following looking for help with a Shopify setup, something right up my alley.
So maybe this horrible feeling of failure and fear was the beginning of a new chapter.
Now, I’m working with people who truly appreciate the experience I bring and my multi-knowledgeable approach: marketing, design, and eCommerce combined. They see value in the big-picture perspective I’ve developed over the years. And that makes all the difference.
I’m also thinking long-term. I want to grow, slowly and sustainably, to the point where I can have collaborators, people I genuinely value and work alongside to build something meaningful together.
Because the truth is, work culture is changing, and not always for the better. Across Mexico, the U.S., and many other parts of the world, employment feels less stable every year. Companies expect you to give 100%, to dedicate your full energy and more than 40 hours a week, yet they can let you go in the blink of an eye. There’s a growing imbalance between commitment and security, and it’s exhausting talented, hardworking people everywhere.
I don’t have all the answers, but I hope to work around that imbalance in the future. To create an agency culture built on trust, fairness, and shared growth.
Getting fired forced me to stop clinging to something that wasn’t right for me anymore. It made space for something better, something that feels more aligned with who I am and what I actually love doing.
So if you’re going through something similar, here’s what I learned:
Sometimes rejection isn’t the end of your story. It’s the push you needed to write a better one.
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